Google Grants

Google for nonprofits

Google for nonprofits is so good, and so important, we offer an entire team dedicated to Google Adwords Grants!

This program is a MUST to tie in and promote all your internet fundraising strategies – your nonprofit website, private social networking site, nonprofit email marketing campaigns and online donation systems. They’re of no value if they can’t be found, but Google for nonprofits has made it easy to be seen, if you are a 501(c)(3) nonprofit.

Google Grants is an in-kind donation program administered by Google for Nonprofits.  The in-kind donation starts at $328/day of free budget to spend on Adwords for advertising on Google.  That’s a total advertising budget of $10,000/month or $120,000 a year!

Google Adwords ads appear when someone uses Google to search for a topic relevant to the advertisement.  When the searcher clicks on the ad, Google sends them to the organizations web site.  Effectively used, a $10,000 a month budget can generate from 10,000 to as much as 60,000 new, unique visitors.

Nonprofits that consistently use their entire Adwords budget with high volume results can apply for GrantsPro status.  This increases the Adwords monthly budget to $1,312/day, equaling $40,000/month, or a yearly advertising budget of $480,000.

The use of a Google Adwords Grant is as unlimited as your imagination (and a few rules from Google).  Think outside the box. Promote articles on your site. Promote tools on your site. Promote give-aways and free information to download. But just don’t promote your “donate” button. One-click donation just is too much to expect today. Rather, start a conversation and it will pay off with donations and many other things over time. Use a “Give to Get” strategy, just like you do with your non-profit overall!