The use of a Google Adwords Grant is as unlimited as your imagination (and a few rules from Google). Nonprofit organizations are using Google Grants to…
- Raise cause awareness
- Increase name awareness
- Build traffic to your website
- Expand conversions to goals
- Increase donations
- Attract new donors
- Attract strategic partnerships
- Expand programs reach
- Recruit volunteers
- Build e-mail lists
- Increase the reach of PR
- Capitalize on News events
- Promote and sell memberships
- Promote corporate and celebrity endorsements
- Increase social interaction on Facebook
- Increase social interaction on Twitter
- Promote special programs and events
- Expand services to more clients
- Recruit board members
- Attract interns
- Hire the right people
- Increase YouTube video views
- Raise money from corporate sponsors
- Raise money from individuals
- Fund content development
This is only 25 ways to use a Google Adwords Grant, there are hundreds more! Think outside the box. Promote articles on your site. Promote tools on your site. Promote give-aways and free information to download. But just don’t promote your “donate” button. One-click donation just is too much to expect today. Rather, start a conversation and it will pay off with donations and many other things over time. Use a “Give to Get” strategy, just like you do with your non-profit overall!
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